Category: Marketing & Content
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The End of the Free Era: Why Free Business Models Disappearing Is Actually Good News
From email platforms to social media, free business models are disappearing. In this article, I explain why this trend signals a healthier future for creators and entrepreneurs after all. Email marketing platforms are slashing their free plans everywhere. Klaviyo dropped to 250 subscribers, MailerLite cut to 500. At first, my reaction matched everyone else’s: Ugh,…
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Why I Trust People to Find Me Instead of Hooking Them In
This is part 5 of my 8-part Projector business experiment series where I’m ditching strategies that drain me and rebuilding around my Mental Projector design. The Problem with “Hook” Marketing Strategies For years, I believed the marketing gospel: craft the perfect headline, create irresistible offers, leverage urgency and scarcity. Every marketing mentor preached the same…
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Why I Deleted Social Media Apps From My Phone as a Mental Projector
My mental projector social media detox experiment and what I learned This is part 4 of my 8-part (Mental) Projector business experiment series where I’m ditching strategies that drain me and rebuilding around my authentic design. I didn’t do it lightly. I’d been feeling the resistance since the beginning of the year, but something kept…
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How to Stand Out Online: 5 Ways Human Design branding Helps You Unlock Your Authentic Brand Voice
Who the hell decided you needed another brand archetype quiz? Your Human Design branding isn’t hiding in some cookie-cutter template – it’s already encoded in your energetic blueprint, waiting to revolutionize how you show up in your business. Most entrepreneurs are drowning in generic branding advice, trying to force themselves into boxes that feel like…
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Why SEO is the Overlooked Gold Mine for Projector Marketing Strategy in 2025
I’ve watched it happen time and time again with my Projector clients and most importantly, I have been there myself. I was exhausted from posting daily on Instagram, creating endless reels, and still seeing diminishing results (even though some of those were really viral). According to recent data from Social Insider, organic reach on Instagram…
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Content Marketing for Projectors: How to Attract Invitations Instead of Chasing Clients, the Ultimate Guide
Have you ever felt like you’re screaming into the void with your marketing? Like you’re pushing and pushing, but something just doesn’t click? If you’re a projector in Human Design (like me), there’s a damn good reason for that feeling. Here’s the uncomfortable truth: most content marketing fails because it’s written for Generators and Manifesting…
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The $444 Lie: Why Most Projector Business Advice Is Setting You Up To Fail
Are you a Projector struggling to make your business work? Exhausted from trying to follow marketing strategies that drain your energy? You’re not alone. In this eye-opening article, I’ll reveal why most business advice for projectors is fundamentally flawed, how I discovered this $444 industry lie, and share the authentic framework that has helped countless…
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Building an Authentic Business Human Design: The Framework That Works for Every Type
Creating an authentic business Human Design style transformed my entrepreneurial journey completely. I discovered this path after years of struggle, and now I help others build their authentic business using Human Design principles that honor their unique nature. I remember sitting alone in my office, fighting back tears of frustration. Another “proven” business strategy had…
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Revolutionary Marketing for Projectors in Human Design: Your Strategic Path to Recognition
My journey with Human Design started like many others – through a well-meaning introduction that came with a side of misguided marketing advice. My business mentor introduced me to the system, and while discovering I was a Projector felt like finding a missing puzzle piece, the marketing guidance I received about implementing this knowledge led…