How I’m building a successful (Mental) Projector business by releasing strategies that drain my energy and embracing my authentic design
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The (Mental) Projector Business Awakening
I’ve been thinking about this for a long time.
Deconditioning doesn’t happen overnight — it’s a gradual process. And as I’ve become more aware of my true nature through Human Design, I started to question everything I’d been doing in my business and career so far.
Instead of giving me the freedom being a Mental Projector entrepreneur was supposed to bring, I found myself more and more glued to my phone.
Because:
“You have to be live every day.”
“You have to show up in your stories.”
“You have to do this… you have to do that.”
Bull$hit.
I’m a Mental Projector in business.
And there’s a huge difference between attention and recognition.
Guess what short-form social media thrives on?
Attention.
With attention spans shrinking, you have to scream to be heard — and when you pair that with an undefined Throat Center, it’s a recipe for disaster. You end up attracting people who never intended to buy anything. And if you do sell to them? You feel miserable, because they weren’t the right clients.
I’ve always loved writing, narrating, and having deep conversations. The answer to how I’m best designed to market myself has been here all along — but I didn’t see it. Every business mentor I ever paid projected their version of marketing onto me, until I forgot who I truly was.
Then one day, nursing my child with my phone in hand, I had the moment: No.
This is not why I started my business.
So I’m doing something different. I’m letting go of the strategies that drain me and rebuilding my Mental Projector business around my authentic energy, my identity-first branding values, and my deeper vision for the future.
Why I’m Letting Go of These “Proven” Strategies in My (Mental) Projector Business
As a Mental Projector entrepreneur, my energy isn’t built for constant output.
I don’t have the motor power to endlessly “show up” — and that’s my gift, not my weakness.
I want to build a Human Design business rooted in:
- Recognition over attention — Quality connections trump vanity metrics
- Depth over dopamine — Transformation beats quick hits
- Long-term discovery over algorithm chasing — Searchable content wins
- Transformation over transactions — Sacred energy boundaries
This (Mental) Projector business experiment isn’t about doing nothing.
It’s about doing the right things — and doing them in the right rhythm for me.
8 Strategies I’m Letting Go Of in My Projector Business
1. Freebies I Don’t Believe In
When I saw Dani Gardner’s no-freebie approach, I knew instantly it was right for me — despite what marketing gurus say. I want people to value my work enough to invest in it.
2. “Comment INFO” Engagement Tricks
If you can’t click a link in my bio or visit my site, you’re not ready for my work. My energy is sacred, and I’m not here to handhold the self-led.
3. Long-Term Containers That Drain Me
My energy isn’t a subscription. It’s a transmission. I’m here to unlock something you can’t unsee, not babysit you for 12 Zoom calls.
4. Social Media Apps on My Phone
I deleted them. Left most Facebook groups. Chose to root my business in legacy, not algorithms. Evergreen content, searchable platforms, and energetic peace.
5. Hook-Based Marketing Tactics
I don’t manipulate curiosity; I activate it. The ones who are ready feel it — no bait required.
6. Consistency as a Goal
I don’t want bunnies that need constant feeding. I want lions, ready for the run of their lives. Potency over routine.
7. Constant Availability
You can access my work, but not me on demand. Buy or bye. My energy is sacred.
8. Selling Products Instead of Portals
You don’t buy my offers for “stuff.” You buy them to become someone you’ve only glimpsed. Transformation, not clutter.
What I’m Doing Instead of Here’s How My Authentic (Mental) Projector Entrepreneurship Experiment Looks in Practice
🔥 My Signature Offerings:
- High-impact 1:1 intensives for perfectly aligned clients
- Personalized Human Design business reports with optional support (because my clients don’t need hand-holding — they just freaking go)
- Premium transformation experiences designed as portals, not products
- Evergreen content that attracts through search and authentic resonance
⚡ Energy Management I’m Honoring as a (Mental) Projector:
- Sacred boundaries protecting my transmission
- Quality over quantity in all client interactions
- Recognition-based marketing instead of attention-seeking tactics
- Sustainable rhythms that honor my non-motor design
This isn’t about doing less for the sake of it. It’s about doing what actually works for my design, my clients, and the kind of business I want to run.
Why This (Mental) Projector Business Experiment Matters
The business and marketing world is built on advice that works perfectly for most Generators, Manifesting Generators, and Manifestors. We are just different.
If you’re struggling with traditional business advice, you’re not broken — you’re just following the wrong blueprint.
Our (Mental) Projector gifts lie in:
- Seeing systems others miss and providing efficient guidance
- Creating depth over surface-level content that actually transforms
- Attracting recognition through mastery rather than manipulation
- Guiding transformation efficiently without endless hand-holding
Follow Along on This (Mental) Projector Business Journey
I don’t know exactly where this (Mental) Projector business experiment will lead — but I’m welcoming it with open arms, an open heart, and an open mind.
I want you to feel inspired to ditch the advice that never felt right, and to own who you are. It’s empowering. It’s freeing. And yes, it’s scary.
But growth always happens outside our comfort zone.
This is my (Mental) Projector business revolution. Let’s see where it leads.
What about you? Is there something you’ve been secretly craving to try in your business but haven’t because it goes against “best practices”? Drop a comment below — I’d love to hear what you’re ready to let go of, or what authentic approach you’re dying to experiment with.
I will be covering my journey on this blog.
Ready to explore your own Human Design business experiment? Your authentic voice is your competitive advantage.
If you are interested in identity-first branding & marketing, you can dive into the world of HD Brand BlueprintTM over here.
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