My mental projector social media detox experiment and what I learned
This is part 4 of my 8-part (Mental) Projector business experiment series where I’m ditching strategies that drain me and rebuilding around my authentic design.
I didn’t do it lightly.
I’d been feeling the resistance since the beginning of the year, but something kept me hanging on. Social media had become the heartbeat of my business. Instagram. Facebook. TikTok. LinkedIn. All right there on my phone.
And yet… every time I picked it up, I felt this sinking weight.
Instead of freedom, I felt a leash.
Instead of creativity, I felt noise.
Instead of recognition, I felt pressure to perform.
Table of Contents
The Leo Full Moon That Changed Everything
Then came the email from Vaness Henry during the Leo full moon with three simple questions:
#1 – What Energy am I releasing?
#2 – What am I embodying now?
#3 – What Energy am I stepping into?
That was the final kick in the butt to let go of something that hadn’t been working for a long time.
I kept seeing more and more people talking about stepping away from social media, and I just knew this was it.
You know that sudden knowing in your body? That moment when everything clicks into place?
So I did it. I deleted the apps.
The Facebook Group Nightmare
But let me back up and tell you why this mental projector social media detox decision had been brewing for months.
There was this one Facebook group dedicated to Human Design and astrology. The only people allowed to share offers were those who “regularly contributed” — meaning you had to consistently engage, post, and answer questions to earn the right to mention your work.
I found it hilarious that they wanted consistent engagement in a Facebook group… from a Projector. Isn’t that ironic?
A. B. Johnson
I found it hilarious that they wanted consistent engagement in a Facebook group… from a Projector. Isn’t that ironic? If you truly understand how Projector energy works, you’d know this goes against our nature entirely.
I realized I didn’t need to prove to anyone that I was worthy of sharing my offers or calling myself a Human Design analyst.
Then there were other groups where people weren’t helpful — they were looking for mistakes in your posts. These Human Design police types who just wanted to pinpoint what they didn’t like about your approach.
That’s definitely not positive energy, and nobody should spend time around people who just want to criticize.
The “Projector Expert” Who Wasn’t
Another example that added to my growing “no more” feeling was this particular projector group led by a woman claiming to have the “holy grail of projector entrepreneurship.”
Whenever she interacted with people — not always, but many times — she was really mean to them.
She sent me a friend request, so I added her. When I sent her a message about some of my upcoming offers (not a pitch, just sharing information), she completely jerked me out.
I was like: “Okay, I’m deleting you from my friend list.” And I also left her group because I realized this wasn’t the right place for me.
Why Short-Form Content Doesn’t Work for My Mental Projector Social Media Approach
The deeper issue was that short-form content thrives on attention, and the more I leaned into it, the more I realized I was building an audience that wanted entertainment — not transformation.
Add to that the chaos of Facebook groups full of energy that made me want to throw my phone out the window… and it became clear.
This wasn’t feeding me. It was draining me.
As a Mental Projector, my business deserves to be rooted in legacy, not algorithms.
The Immediate Aftermath of My Mental Projector Social Media Detox
After I deleted the apps, I felt immense relief.
And then… I wanted to pick up my phone and check Instagram. 😂
The habit was so ingrained, but the relief was stronger.
What My Mental Projector Social Media Strategy Looks Like Now
Deleting the apps wasn’t about disappearing. It was about choosing where my energy goes.
I’m still using Instagram, but I just schedule posts whenever I feel like it. No pressure, no daily requirements, no algorithm anxiety.
My main focus now is:
- My blogs — both this one and identity-first branding and marketing
- Pinterest — evergreen content that people discover when they’re ready
- Searchable platforms where depth wins over trends
- Maybe a podcast — because I love deep conversations
My current strategy:
- Evergreen content that lives beyond 24 hours
- Long-term discovery through depth, not trends
- Energetic peace that lets me create in flow
You’ll still see me. But not everywhere. Not all the time. And not because I feel like I should.
I’d rather be found through depth than through dopamine.
That’s why the apps are gone. Not because I don’t value visibility — but because I value alignment more.
Ready to question your own social media habits? I’m working on a mini-course (around €50) — either “How to Be Authentic in Your Business and Still Be Successful” or “How to Build an Authentic Brand (and Stop Feeling Fake)” — maybe both! If you want to be the first to know when it launches, grab my €22 branding audit and I’ll keep you in the loop.
What’s one social media “rule” you’re tired of following? I’d love to hear about your own digital detox experiments.
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