This is part 6 of my 8-part Projector business experiment series where I dive in to how I discovered the game-changing projector social media strategy that actually works with your energy (not against it)
The Projector Content Strategy Nobody’s Teaching
The online world worships one thing: consistency.
“Show up every day.”
“Post at the same time.”
“Stay top of mind with daily content.”
But here’s what every projector needs to know: Your content strategy shouldn’t be built on a hamster wheel. It should be built on resonance.
And resonance doesn’t follow a content calendar.
This is part 6 of my 8-part Mental Projector business experiment series where I’m ditching energy-draining strategies and rebuilding around authentic projector design.
When I Tried “Expert-Approved” Content Creation for Projectors (And Nearly Lost Myself)
The Daily Posting Disaster
I tried the standard projector social media strategy everyone recommends:
- Going live on Instagram every single day
- Posting daily content (sometimes twice)
- Following every “proven” marketing tactic for online businesses
The result? I felt progressively worse each day.
Creating posts stopped being enjoyable. The live sessions felt completely forced. My Instagram account was growing, but my creativity and energy were practically non-existent.
I felt nervous, restless, and completely disconnected from my work.
Following All the “Right” Projector Business Advice
I implemented every piece of mainstream content creation advice:
- Which reels to create for maximum reach
- How to structure carousels for engagement
- Which hooks drive the most clicks
- Trending audio and video styles
Everything that slowly erased my authentic personality from my content.
“Focus on the process, not the outcome” was my mantra during my fitness coaching days. Yet I completely forgot to apply this wisdom to my projector content strategy.
I kept getting more bitter about creating content just for the sake of posting something.
The Two-Week Experiment That Proved My Theory
Fast forward a year and a few months. I suspected mainstream advice wasn’t working for projector content creation, but I wanted concrete evidence.
I followed 2 weeks of a Reel Challenge with Michelle Giford, implementing:
- Suggested hooks and content types
- Recommended video styles
- Trending music and formats
At the 2-week mark, I quit.
These “optimized” reels were getting LESS attention than my authentic content. Creating something new every day felt exhausting, but the main issue was how silly the whole process felt.
I started making fun of myself for doing B-roll shots just to “hook people in.”
Theory confirmed! Standard content creation for projectors doesn’t work.
Why Consistency Destroys Projector Energy
Understanding Your Projector Content Strategy Needs
I’m a Mental Projector. While I might have energy for daily content when doing something that truly excites me, I personally thrive with concentrated, intense work containers.
Daily content creation often feels:
- Shallow and scattered
- Inefficient and draining
- Forced and inauthentic
Every time I forced myself into “consistency rules,” I felt smaller, weaker, and emptier.
Now I am not saying that all projectors might feel the same. Depending on your unique design, you actually might find it quite enjoyable to “create” every day. But from what I have witnessed so far, most projectors actually work differently.
What Happens When Projectors Force Consistency
When we force ourselves into standard content creation schedules:
❌ We dilute our powerful message
❌ We create noise instead of meaningful impact
❌ We burn out trying to satisfy algorithms that never cared about our energy
My Projector Social Media Strategy: Intensity Over Consistency
Building a Business Around Resonance, Not Frequency
My projector content strategy is built around intensity, not daily output.
I don’t want people hopping around me like bunnies, constantly needing tiny content nibbles to survive. I want lions — clients who show up ready for substantial transformation.
Real lions don’t need hand-holding at every step. They need minimal support and are naturally self-directed. Bunnies (or Bambis) ask for every detail, wait for all answers to come from me, and constantly need reminders.
I attract people who can take one powerful piece of guidance and implement it for months.
What Intensity-Based Content Creation for Projectors Looks Like
Here’s my actual projector social media strategy in practice:
✨ Potent blog posts that provide value for months, not minutes
✨ Offers designed as transformation portals — one experience shifts everything
✨ Marketing rooted in depth and natural rhythm, not forced daily output
✨ Content created when I have something meaningful to share, not because it’s Tuesday
The Truth About Intensity vs Consistency in Projector Content Strategy
Intensity Isn’t Chaos — It’s Coherence
Intensity-based content creation for projectors is the difference between:
- Chasing attention vs. commanding recognition
- Creating noise vs. building resonance
- Following algorithms vs. honoring your energy
A single drop of intensity can create more transformation than a hundred “consistent” posts ever will.
I’m still experimenting with this projector content strategy approach, but I’m excited to discover where it leads.
Why Your Projector Social Media Strategy Should Be Different
My business isn’t consistent. It’s not supposed to be.
It’s intense. It’s alive. And it’s designed for lasting impact.
The best content creation schedule for projectors? When you have something real to say.
Ready to Ditch the Consistency Hamster Wheel?
I’m developing a mini-course (around €50) — either “How to Be Authentic in Your Business and Still Be Successful” or “How to Build an Authentic Brand (and Stop Feeling Fake)” — maybe both!
Want first access when it launches? Grab my €22 branding audit and I’ll keep you updated.
Key Takeaways for Your Projector Content Strategy
- Standard consistency advice drains projector energy
- Intensity-based content creation builds deeper connections
- Quality resonance beats quantity every time
- Your projector social media strategy should honor your natural rhythm
- Content creation for projectors works best when you have something meaningful to share
- Authentic projector content attracts ideal clients who need less hand-holding
What’s one “consistency rule” you’ve been forcing yourself to follow that drains your projector energy? I’d love to hear about your experiments with authentic timing.
Share your projector content strategy struggles in the comments — let’s build a community of projectors who create from authenticity, not algorithms.
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